For the longest time, Shein built its empire as a purely online fashion giant, using flash pop-up stores instead of committing to permanent retail locations. That officially changed in late 2025.
With the opening of its first permanent European store in Paris and the continued operation of its experiential showroom in Harajuku, Tokyo, Shein has now made a clear move into physical retail.
In this updated review, I break down exactly where Shein’s real stores exist in 2025, which locations operate only as temporary pop-ups and which countries including the US, Canada, China, and Australia, remain strictly online-only.
Shein Physical Store List 2025
Permanent Physical Stores (Official – 2025)
- Paris, France: First official permanent European store (Opened November 2025 in partnership with a major department store)
- Harajuku, Tokyo, Japan: Permanent showroom-style store with QR-code order system
Pop-Up Stores (Temporary – Rotating Globally)
- New York City, United States (Multiple pop-ups across different years)
- Los Angeles & California cities, United States
- Dallas & San Antonio, Texas, United States
- Toronto, Canada (Stackt Market & seasonal locations)
- Paris, Milan & Fashion Week locations across Europe
- Sydney & New South Wales, Australia
Online-Only Markets (No Permanent Stores Yet)
- China (Shein headquarters – Online only)
- India
- Most of Southeast Asia
- Middle East & Africa
Notable Pop-Up Event:
- Lux Cafe, New York
- Storefront, Dallas, Texas
- Stackt market, Toronto
- Fashion week in France and Milan
- Various pop-ups in Australia
- Shein pop-up store in Sydney, Australia
- Shein pop-up store in New South Wales, Australia
Unique Store Format:
- Shein section within a store in Barcelona, Spain
- Harajuku store in Japan where shoppers scan QR codes for online purchases
Does Shein Have a Real Store in 2025?

Yes, as of late 2025, Shein now officially operates permanent physical retail stores.
The first major confirmed permanent store in Europe opened in Paris, France in November 2025 through a department store partnership, marking a major shift in Shein’s online-only business model.
In addition to Paris, Shein also continues to operate its permanent experiential showroom store in Harajuku, Tokyo, where customers can physically view products and scan QR codes to place online orders.
Outside of these locations, Shein still relies heavily on temporary pop-up stores and online-only sales across most global markets.
What is a Shein Pop-Up Store?

A Shein pop-up store is a temporary physical store that Shein opens in different cities from time to time.
Shein normally opens pop-up stores to showcase their new products to influencers and potential customers and they offer massive discounts on these products for a limited period of time, generally lasting three to four days or for a weekend.
In turn these influencers help grow the brand's reputation by sharing their haul with their followers through various social media platforms.
Where are Shein’s Physical Stores Located?
While Shein does not have any permanent physical stores in major countries, there are a few that currently exist that not many know about.
Let’s check out the list of Shein physical stores based on country and region to see whether or not there’s one close to you.
Shein Physical Stores in the US and Canada

Shein does not currently operate any permanent physical stores in the United States or Canada as of 2025. However, the brand continues to actively run large-scale pop-up stores in major cities.
Popular pop-up locations include New York City, Los Angeles, Dallas, San Antonio, and Toronto. These events typically operate for a few days to a week and attract massive foot traffic.
Unlike other countries, Shein pop-up stores are more often found in the US and they tend to happen twice or more in a year.
Shein Physical Stores in Europe (2025 Update)

As of 2025, Shein now operates its first confirmed permanent European retail store in Paris, France. This store officially opened in November 2025 as part of a major department store retail partnership.
Prior to this, Shein only operated through pop-up stores across European fashion capitals like Milan, London, Dublin, and Paris during fashion week seasons.
Some stores previously reported as “Shein outlets” across Europe have since been clarified as unofficial resellers and are not directly operated by Shein.
Shein Physical Stores in Australia
Shein does not operate any permanent physical stores in Australia as of 2025.
They continue to rely on online sales and seasonal pop-up retail events in major cities such as Sydney and across New South Wales.
Shein Physical Stores in China
Despite being headquartered in China, Shein still does not operate any permanent consumer-facing retail stores within the country as of 2025.
The brand continues to function primarily as a global online fast-fashion retailer, with logistics and supply chain operations based in China.
Shein Physical Stores in Japan
Shein opened its new store in the Harajuku fashion district of Japan on the 12th of November.
Here shoppers can browse through Shein's sustainable fashion catalog but unlike a traditional store where you are able to purchase what you like, the new Shein store provides QR codes against each item that can be scanned and you will then be taken to the online store where your purchase can be made.
This model is a good idea because Japanese buyers can now check the length, quality and look of the item first-hand before making a purchase. However, the drawback is they will still have to wait a couple of days for the shipment to get delivered.
How to Find the Next Shein Pop-Up Event?
Shein pop-up stores are getting increasingly popular, but not everyone knows when the next pop-up event will take place until a couple of weeks prior, or in some cases on the day of.

The only thing I can say here is subscribe to the Shein newsletter or follow them on social media to stay up to date on what they are planning otherwise you would never know when a pop-up store has opened until it’s too late.

Since these pop-up stores remain open for a weekend or in some instances for a couple of days, the footfall is massive and there are queues outside these stores from as early as 6AM in some places, so it’s important to plan in advance.
Buying From Shein Unofficial Stores
Apart from their online website and temporary pop-up stores, some places in South America have what is called a Shein unofficial store.
A Shein unofficial store is a store that sells Shein clothes without a licensing agreement with Shein. They have most of the recent stock available along with clothing labels and branding left intact.
However, the only drawback with shopping here is that since these clothes are not sold at an official store or by an authorized retailer, Shein will not be held accountable for any damages or problems that arise from these clothes.
So, while it might look good, it’s still better to buy straight from the source, so if there’s any issue whatsoever, the problem will get addressed.
Does Shein Have a Real Store? FAQ’s
Does Shein have a physical store?
Yes. As of 2025, Shein operates permanent physical retail locations in Paris, France and Harajuku, Tokyo, Japan.
Does Shein have permanent stores worldwide?
No. Shein still relies mainly on online sales and temporary pop-up stores in most countries.
Does Shein have a store in London?
No permanent store currently exists in London, but Shein frequently hosts pop-up stores during fashion events.
Why doesn’t Shein open more physical stores?
Shein’s core profit model is built on fast online sales, low overhead, and global logistics. Physical stores increase operational costs and reduce pricing flexibility.
Where is Shein located?
Shein is an online retailer with their headquarters and main warehouse located in China. The clothes you receive from your online orders are shipped directly from their Chinese warehouse to one that’s located locally before reaching your destination.
How does a Shein pop-up store work?
Shein pop-up stores are temporary stores that run for a limited period of time, generally between 3-4 days. These stores have a limited number of items from their latest collection and are sold on a first come first serve basis.
Takeaway
Shein is no longer a strictly online-only brand. With the launch of its first permanent European store in Paris and its experiential showroom in Harajuku, the company has officially begun transitioning into physical retail.
However, for most countries around the world, Shein remains an online-first retailer supported by rotating pop-up store experiences.
If you want to shop Shein offline, your best bet in 2025 is still to track upcoming pop-up events through the brand’s official social media channels.

